Magenta is a way to insert a static content in the footer area, which appears to be different in each page .
You need a footer link:
On the admin menu Links are available - & gt; CMS - & gt; Static block Here you select footer link and add / modify your required link or modify text The code is available at the time of the code in the Copyright area code . app / design / frontend / default / theme / template / page / html / footer.phtml
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